Tricia Hersey of The Nap Ministry said it best when she described Instagram as an extension of capitalism. There’s a reason it feels uncomfortable, pressured, noisy. Everything is monetised or encouraged to be. Everything is measured in numbers. You spend as much time as you can on there creating, showing up, being consistent, or you’re punished by the almighty algorithm.

June last year saw the first Black Pound Day trend across social media, make headlines across the UK, and make a not inconsiderable dent in my own bank balance.

Investing in small businesses is more important than ever this year, and investing in the Black community is down to all consumers.

It shouldn't take a single day each month to remind us of this. If you posted a black square on your Instagram feed last year, bought a book about racism (and maybe even read it?), made commitments to consider, learn from and support people who don't look like you, ask yourself - where are you spending your money? Who are you supporting in your day to day?